It is reported that the current market competition for wood door industry, other related industries brand also extends to the production and sales of wooden doors, so that the end of the market sales terminal complex. These characteristics of the industry to seize the new doors of the brand because of a clear positioning, terminal display system differentiation, training strong, just entered the industry on the performance of a strong. In recent years, the development of the wooden door industry continues to grow, the relevant person to predict the wooden door industry presents eight trends.
First, the cross line brand into the wood industry. More floor enterprise or related industries will be a strong brand diversification into the wood industry, the new brand once mastered the characteristics of the industry, the grafting training, brand and service and efficient management system of flooring industry into the wood industry, will be in the future for a long period of time play its powerful force.
Two is the key to grasp the success of wooden doors brand. A second tier cities control will become the key to success of the brand. At present, the mature model of the wooden door industry is from the north to the second tier cities and three tier cities into the second tier cities, easy to succeed. Because of the high visibility of the first tier cities, easy to two or three lines of the market to form a good radiation, and can mature sales model in the two or three line of the city's successful replication. In the first line of the market or the mainstream market has not issued a strong voice of the brand will gradually become a second tier three line brand.
Three is a large wooden doors flagship store market development to speed up. At present, the major brands and excellent industry dealers have been aware of the importance and necessity of large, constantly looking for a suitable location layout of flagship stores, super stores, museum experience. And at the same time, more brands in the 120-200 square meters of shops wandering, brand potential can not be reflected.
Four is the end of the sale of wood doors emphasize integration. Terminal sales of products will no longer be the focus of the introduction, the terminal is more emphasis on the wooden doors of the solution, that is, the real consultant sales. To attract customers in addition to the product, brand appeal is gradually reflected, the designer has become a key sign. When product and brand itself does not have the advantage of shopping guide is dull to explain, easy to copy, a shop often leave a shopping guide immediately beat. Market survey found that the designer of the program through the brand is more likely to obtain the identity of the owners, because for design, professional stronger, the owners are more likely to be persuaded.
Five is to pay attention to after-sales service. Who pay attention to after-sales service, who will be able to get orders. Wooden door industry is a custom industry, the characteristics of the product and a large number of semi-finished products involved in the decision to determine the characteristics of the industry is a typical service industry. For manufacturers, do a good job, fewer problems, control the quality of products and delivery period, it will be in the pre-sale, sale, the full range of customers and customers to establish a good relationship.
Six is to create a solid wood door model display. In this exhibition hall, consumers feel more close to the real wooden doors. This kind of "WYSIWYG" sales concept, through the exhibition hall cabinet doors display rapidly simulated the owner's identity, more close to the real decoration effect, you can see the model directly by the buy, the sales result as can be imagined.
Seven is the new attention to the profitability of a single store brand doors. The new brand doors in the national market in the investment process from the importance of speed to the profitability of a single store. The doors of the single store operation ability are not ideal, so there is a "paper tiger" industry recognized, looks very strong, but the profitability of a single store, the market focus of the market without lacking spirit of cooperation. Part of the regional strong brand will gradually decline, some will continue to lead in a strong market.
Eight is the "soft power" has become a necessary condition for the success of the wooden door distribution shop. Many doors of dealers and manufacturers that have a strong store shopping guide will be able to seize a large number of orders, with the doors of the brand product homogeneity, the competitiveness of the product itself gradually weakened, often found in the guide on the doors of the product, a year two years ago on the roution to today has been completely unable to quickly fix the order. The reason is that consumers in other stores are basically the same as heard, completely lost the need to listen to. Therefore, through the overall service upgrade, training staff first-class efficient team is the core competitiveness. At present, the overall competitiveness of some network construction complete brand doors will put a lot of effort to enhance dealer and store, has established the first brand dealers, to enhance the overall quality of dealers, keep pace with the brand.