Since the "artisan spirit" is mentioned in all walks of life, quickly set off a boom in the wood industry for artisan spirit heritage is more and more attention, after all, is very important for the improvement of product brand building, but the artisan spirit boutique Road, for the doors of enterprises, still has a long way to go.
Craftsmen spirit into the wood door industry breaking key
Traditional wooden door industry has been extensive management based, and the lack of traditional skills and craftsmanship of the spirit of attention. For a long time, in the eyes of consumers, the domestic wood industry was once considered extreme lack of excellence of the artisan spirit, even if the individual wood enterprise products do well, but still can not get rid of the doors of the market cheap overall impression.
Wooden door industry overall image is poor, how to regain the "craftsman spirit" breaking the board?
In the wood industry, enterprises are lack of quality, adhere to the pursuit of lasting innovation ability and accumulation, also once suppressed, is to let the evergreen become very rare. Have to say, to regain the artisan spirit is the key under the new situation of the wood industry collapsed, but the doors of businesses boutique road still has.
Practice the spirit of the craftsman, do a good job is the key to the product
The master spirit is the extension of artisan spirit, not only to the requirements of enterprise products crafted, put forward a series of problems in product development, customer service and higher requirements. But no matter what the concept can not be divorced from the design of products, product excellence, after all, is the key.
Practice the spirit of the craftsman, wooden doors enterprises can start from the following four aspects:
First, the spirit of the spirit and the spirit of the master and master of the spirit of the brand to rise to the height of the big home custom model as a new way to open up the development;
Second, good marketing planning, appropriate introduction of celebrity, brand reputation spread points;
Third, the reform of enterprise management model, the integration of channels, so that production and sales more efficient; fourth, to promote the concept of enterprise development, integration of upstream and downstream resources, to achieve joint cross-border development.
The craftsman spirit to the doors of businesses must uphold the spirit of excellence concept, design, promotion of wooden door enterprises increase variety, quality, brand, in order to better meet the consumer demand to upgrade. The more complex competitive environment, the more you want to stay awake, always put the product in the first place.
The Chinese wooden door manufacturing industry, technological competition, talent competition in the intense moment, want to seek more brilliant achievements, to excellence, never give up the spirit of craftsman artisan spirit regression is especially important for wood enterprises. Therefore, the wooden door enterprises to upgrade, or to promote the spirit of craftsmen. Artisan spirit "has several meanings: one is to have a good working attitude and spirit; the two is to get things to the extreme, there is high demand for products, strict standards; three is the whole society for" builders "respect and praise.
In short, only a carved wooden enterprise, the concept of excellence, the concept of action, good products, will break a world of their own in the wood industry.